A next move for your startup stage

Test your startup idea with evidence

Turn the idea into one claim that a customer can support or reject. Use three responses to decide whether to revise the problem, the audience, or both.

Use this page when

  • You can explain the product, but the customer problem stays vague.
  • Friends like the idea, but target users have not tested the claim.

Find your next startup move

Three answers. One useful mission.

Your startup stage is set. Answer three questions to get a specific action for this week.

Question 1 / 3
Which result would make the next 14 days useful?

Choose a different startup stage

View the full 60-Day Founder program